Darrell Daigre

A veteran entrepreneur, corporate executive and perennial marketing professional whose career has included over thirty years of executive level management and marketing positions. In 2009 Darrell founded Savvy Homes, a Raleigh, NC based homebuilding and residential development company. Today Savvy Homes and Development is one of the Southeast most respected homebuilding operations delivering over 2,000 news homes in North Carolina since its inception. He currently focuses his time on sales management, land acquisition, land development, product development, capital procurement, marketing, and operations for Savvy’s various enterprises.

darrell-daigre-2Darrell has specialized experience working as a top executive. As Executive Vice President and Chief Marketing Officer at Haas Outdoors, a global licensing and marketing company that supports over $2 billion in annual sales to retail and media markets worldwide, Darrell led the marketing, communications, and public relations activities as well as managed all of the company’s intellectual properties. He also directed the activities of most of the Haas enterprise business units including Mossy Oak Camouflage, Mossy Oak Biologic, Mossy Oak Media, Mossy Oak Properties and Mossy Oak Productions. Darrell was instrumental in transitioning the Mossy Oak brand from a production focused “cut and sew” apparel operation to a pure marketing and licensing enterprise model. Under Darrell’s leadership, Haas Outdoors established itself as the unparalleled market share leader in the outdoor camouflage space, and today remains one of the world’s most respected and sought after outdoor brands offering a licensing program to over 1,000 outdoor product companies.

As a Hass outdoors stockholder, Darrell also served on Haas Outdoors, Mossy Oak, Mossy Oak Properties and Mossy Oak Biologic Board of Directors. He was also a member of the National Board of Directors of the Quality Deer Management Association, a wildlife conservation group that provides scientific programs and solutions to the nation’s wildlife management community. He was a founding partner and charter Board member for XOutdoors.com, an internet portal designed exclusively for the outdoor enthusiast. He is also a Lifetime Board Member of the Catch-A-Dream foundation, a 5013 C charitable organization that provides terminally ill children and their families with outdoors-related trips. Darrell is a past member of the Mississippi State University Business School Marketing Advisory Board of Directors. He is also a supporter of many local charities in Raleigh, NC including, Meals on Wheels, National Heart Association, Dress for Success and Habitat for Humanity. Prior to joining Haas Outdoors, Darrell was a founding partner and Senior Vice President with Lawler Ballard Van Durand, a Birmingham, Alabama based advertising agency. Darrell earned his Bachelor’s degree in Business Administration with a Marketing concentration from Mississippi State University.

Darrell and his wife Lisa have three children, Claire, Taylor and Parker, and two grandchildren, Sam and Charlie Mae. They currently reside in Raleigh, NC.