Darrell Daigre

A veteran entrepreneur, corporate executive and perennial marketing professional whose career has included over 35 years of executive level management and marketing positions. Darrell is currently CEO of CMB Construction Company, a commercial construction company focused on providing concrete finishing, grading, utility and commercial building services in Raleigh, NC and the surrounding area. In 2009 he founded Savvy Holdings, a Raleigh, NC based homebuilding and residential development company and built it into one of the countries top 100 homebuilding companies. Over the years he delivered over 2,500 new homes in the North Carolina market before being purchased by a national publicly traded homebuilder in 2017.

Prior to that he was Executive Vice President and Chief Marketing Officer at Haas Outdoors whose enterprise includes Mossy Oak Camouflage, Mossy Oak Biologic, Mossy Oak Media, Mossy Oak Properties and Mossy Oak Productions.


Before joining Haas Outdoors, Darrell was a founding partner and Senior Vise President of Lawler Ballard Van Durand, a Birmingham, Alabama based full service advertising agency.

Darrell is a past member of the National Board of Directors of the Quality Deer Management Association, a wildlife conservation group that provides scientific programs and solutions to the nation’s wildlife management community. He is also a past member of the Mississippi State University Business School Marketing Advisory Board of Directors. He and his wife Lisa are supporters on many local charities in Raleigh, NC including Meals on Wheels, National Heart Association, Dress for Success, Habitat for Humanity and Alzheimer’s Association.

Darrell earned his Bachelor’s degree in Business Administration with a Marketing concentration from Mississippi State University.

Darrell and Lisa have three children, Claire, Taylor and Parker, and four grandchildren, Sam, Charlie Mae, Luna and Kairi. They currently reside in Raleigh, NC and attend church at Crossroad Fellowship in Wake Forest, NC.